Senior marketing specialist 高级市场专员

2023-01-12
64437951 64437951

Responsibilities:

  1. Content Marketing:

Industry content marketing planning, concept packaging, responsible for the marketing topic selection, creative theme, content planning and creation of industry commodities and media operation.

Assist channel operation colleagues to output advertising, optimization, and publicity plan, including but not limited to keyword package sorting, advertising copy output.

  1. Advertising:

Able to independently complete advertising data monitoring work, including account release status monitoring, advertising policy center problem troubleshooting, daily abnormal data monitoring and feedback, negative keyword screening, advertising product maintenance (GMC platform maintenance), to ensure the normal release of advertising accounts.

Can independently complete the daily optimization work of advertising platform, including advertising keyword optimization, additional information optimization, advertising slogan optimization, delivery material optimization.

  1. Other temporary duties assigned.

Requirements:

  1. Bachelor degree or above in full-time national entrance examination, GTM/ e-commerce operation product manager related work experience is preferred;

  2. Familiar with overseas regional markets, master the theory of conventional advertising types, 1-2 years of experience in brand building and marketing in overseas markets;

  3. Flexible ability of market analysis/event planning, marketing ability of event organization and product opportunity insight

  4. Project management experience, strong interpersonal communication, coordination and planning skills.

Employee Benefits:

Personal training plan: From the beginning of employees' entry into the company, nv1's new employee integration/training plan will be developed for employees to provide them with a comprehensive growth and training plan;

Annual appraisal & Promotion: Provide employees with annual appraisal & promotion opportunities to open up the growth channel of employees

Overseas Learning opportunities: FS companies around the world, provide employees with overseas exchange/learning opportunities;

A competitive salary;

Annual bonus;

Overtime pay;

Hybrid office mode: Due to the impact of COVID-19, the remote home/on-site hybrid office mode is provided for the health of employees;

Holiday benefits: Hold employee activities and give holiday gifts/subsidies during major holidays.

职责:

  1. 内容营销:

行业内容营销策划、概念包装,负责行业商品营销选题、创意主题、内容策划创作及媒体运营。

协助渠道运营同事输出广告、优化、宣传方案,包括但不限于关键词包整理、广告文案输出。

  1. 广告:

能够独立完成广告数据监控工作,包括账号发布状态监控、广告政策中心问题排查、日常异常数据监控与反馈、负面关键词筛选、广告产品维护(GMC平台维护),确保广告账号正常发布。

能够独立完成广告平台的日常优化工作,包括广告关键词优化、附加信息优化、广告语优化、投放材料优化。

3.其他临时分配的工作。

要求:

  1. 全日制国考本科及以上学历,有GTM/电商运营产品经理相关工作经验者优先;

  2. 熟悉海外区域市场,掌握常规广告类型理论,1-2年海外市场品牌建设和营销经验;

3.灵活的市场分析/活动策划能力,活动组织营销能力和产品机会洞察力

  1. 有项目管理经验,较强的人际沟通、协调和计划能力。

员工福利:

个人培训计划:从员工入职开始,nv1就为员工制定新员工融入/培训计划,为员工提供全面的成长和培训计划;

年度考核晋升:为员工提供年度考核晋升机会,开拓员工成长通道

海外学习机会:FS公司遍布全球,为员工提供海外交流/学习机会;

有竞争力的薪水;

年度奖金;

加班工资;

混合办公模式:受新冠肺炎疫情影响,为员工健康提供远程居家/现场混合办公模式;

节假日福利:重大节假日举办员工活动,发放节日礼品/补贴。

本作者共发布了4个广告

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